browser's options or preferences.
Four main trends took center stage at Centurion and AGTA this February.
It may be cliche' to say so, but it really is a small world. Whether they're from Italy, Belgium, Spain, Turkey, or Israel, the best artisans all work with the same kind of passion. Taking a few minutes out of their respective time zones, eleven international designers share their favorite pieces with us.
The World Gold Council tags six international trends to watch.
In the age of instantaneous email communication, overnight delivery, and relatively affordable airfares, retailers should be setting their sights on the global jewelry scene.
What do fine jewelers and a nonprofit poverty-eradication organization have in common? Well, a lot more than you may initially think.
Noam Carver of Montreal, Canada is a breakout designer, ready to take the world by storm.
Joshua J. Fine Jewelry has discovered what separates the wheat from the chaff in the upper echelons. Quality? Yes. Stunning design? Absolutely. But above all: Modern glamour - the kind that catches the eye of the most fashionable customers and draws them in. Simply put, Joshua J. delivers the ineffable "it" factor.
Retailers and designers share their secrets of sell-through using promotions and in-store events.
Gone are the boom days of rampant materialism. After two decades of an extended buying spree, luxury consumers - some of whom were spending with credit rather than real income - have a new value system.
It's a fact. In the Information Age, consumers only want information that is tailored to their specific needs and interests. Luckily, jewelry retailers today can produce and deliver targeted information to their customers - and reap benefits like increased brand awareness, customer retention, up selling, and more.
Testimonials are one of the best ways to create trust and credibility. Having a real customer share his/her delight is much more compelling than touting your own expertise. But there's a problem; most testimonials are lame.
Amongst all that glitters, Kate Baxter's blog, The Cut London, is a divining rod for break-out talent that's breaking the mold. "I'm completely obsessed with jewelry, and I had all this stuff in my head that I had to put somewhere," she explains.
While YouTube.com has emerged as a corporate marketing juggernaut, many jewelry businesses are discovering that the free video-sharing service has scores of other uses - all of which are also free for the taking.
To say that we are in a serious situation is a bit of an understatement. Stores are going out business, wholesalers are disappearing, and the business is tough, to say the least. It's time to step it up... or you may find yourself stepping aside!