on record | by Marcia Gruver Doyle
ou may have noticed that our
logo looks a little different this
month. The clean, modern look
created by our art director Tony
Brock is our way of announcing
a completely revamped web presence at a
familiar address, equipmentworld.com.
Our directive for equipmentworld.com
is to build a community of like-minded
people drawn to compelling information that
goes beyond what we can offer in the conﬁnes of print. Number two on the must-do
list: make that information easy to navigate
You’ll know immediately which stories we
think are most intriguing – they’re front center on the home page, and appear throughout the rest of site. In our desire to ease your
navigation, we’ve designed just ﬁve menu
categories, centered around the issues you’ve
been telling us are persistent concerns:
Equipment – Our mission to give you the latest equipment information is still fundamental. Here you’ll ﬁnd
product announcements, maintenance tips and equipment management discussions. And to help you monitor equipment trends, we’ll be adding data from parent
Randall-Reilly’s TopBid auction price guide and Equipment Data Associates divisions.
Business – You know how to complete a job on time
and in budget, but sometimes the day-to-day business
demands of cash ﬂow, bonding, insurance and just
plain leadership can be daunting. Here, you’ll ﬁnd advice from the experts, keep up with what’s happening
in the industry, and ﬁnd out how other contractors are
succeeding in this ﬂat economy.
Technology – Construction has a bad rap as a late
technology adaptor, but we know if it makes sense,
and shows a relatively quick ROI, your interest is
piqued. Our editors will not only tell you what’s new,
but also give our opinion of what works.
Safety – If you’re not safe, your business survival is in
question. We’ll update you on safety trends, plus give
you access to our magazine’s Safety Watch columns – a
must-read since 2008.
Workforce – Every year, we ask contractors applying for our Contractor of the Year program to tell us
their most compelling problem, and every year, the
top answer is ﬁnding skilled workers. Instead of griping “people just don’t want to work these days,” take
a look in this section to ﬁnd out what’s working and
what shows promise.
Up next? Well, we can tell you it will involve further
enhancements to our products section and even more
integrated Randall-Reilly data. In the meantime, let us
know what you want more of, less of, and whether
we’re giving you what you need to thrive in the new
EquipmentWorld.com |December 2012 11